I'm calling this project by that name, as the technique is not strictly the same as the traditional Lumra rug method. For a start, I didn't gather the wool found on hedges and fences and I've not got rug canvas - and I don't even have a locker hook needle. I'm using that useless product - fleece from cross-bred meat sheep. Instead of rug canvas, I've got non-slip rug backing. I'm pulling the stretched rolags through the backing using a big darning needle and I'll later "sew" it in place from the back and then attempt to needle felt it from above to prevent loose hairs.
I've done a few rows, light fern green, chocolate brown and a thinner strip of deep fern green and it's fairly pleasing - but it's main attribute is soft squishyness. I don't of course know what it will finally look like , but that attribute is enough to make me like it.
I have to keep this work away from the dogs - they resent it - I can see it in their eyes - so there is a risk of a sudden attack or a swift burial. They do have a case, as it's interfered with their walks and dog agility but they had a good innings today.
Can't put this as a project on Ravelry as it's neither knitting nor crocheting - but hope to pursue it with pictures on flickr.